Who is Christopher?
Data and enable the development of campaigns that focus marketing messages to specific demographics, sentiments, and keywords.
Advertising has never been so personal. Through deep learning Christopher learns to reply, tailoring and automating engagement.
Now you can see who, how many times, and from where people have talked about your brand. Gauge the impact your campaign had on consumer sentiment.
Big DataAnalysis
By performing social listening across Twitter, Instagram, Facebook, YouTube and LinkedIn, Christopher is able to provide real-time consumer insights. Now you can reach the right audience by targeting users based on:
Real-TimeEngagement
CampaignInsights
Campaign reports, available through an easy-to-use dashboard, measures campaign impact and tracks performance in real-time.
Christopher AI
Artificial Intelligence filters audience and learns how to communicate more organically and effectively as it engages with your campaign.
Eugene Chetty, Multichoice
Wayne Bishop, CEO of PHD Media
Kateko Madalane, Multichoice
Yes, it can. Clients must however note that the location is narrowed down, it limits the reach of the campaign. Best practice is to target by State, i.e. everyone in Lagos. In our experience working with many brands, targeting micro-locations works best when targeting an event/activation that is taking place in a specific location.
Where a tweet is sent to @John, and others get to see it - John's Followers and the general Twitter Community in Nigeria who come across the Tweet on their timeline.
Yes, but this would always be value-add to a running campaign.
Unlimited number of people. We will provide a unique URL, Username and Password for each brand that anyone can use to access the Live Campaigns Dashboard.
Yes. This is what we have done for the likes of Budweiser, Brutal Fruit, Flying Fish and Castle Lite in SA.
Yes, messaging can be sent to any chosen segment of participants and or users.
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